“Marketing is really just about sharing your passion.” — Michael Hyatt
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“Your brand is what people say about you when you’re not in the room.” — Jeff Bezos
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“Content is king, but engagement is queen, and the lady rules the house!” –Mari Smith
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“Build something 100 people love, not something 1 million people kind of like.” – Brian Chesky
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“Don’t find customers for your products, find products for your customers.” – Seth Godin
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“Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” – Robert Rose
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“Marketing is a race without a finishing line.” – Philip Kotler
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“People don’t buy what you do, they buy why you do it.” – Simon Sinek,
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Meet Sarah, founder of Marketing Mojo
Hi I’m Sarah, I have been working in strategic marketing and brand management across the public, private and voluntary sectors since October 2000, supporting global corporate businesses and NHS organisations, to voluntary organisations and small community charities. I understand the challenges of operating with limited or no financial resources reliant on organic or non-paid marketing media to promote a product, service or cause, to the flexibility of working with a three-figure marketing budget and using a range of traditional and digital media, as part of a cross-channel marketing strategy.
I am equipped with vast experience and skills in strategic and tactical marketing, communications, brand management, generating proactive PR and publicity, designing and producing marketing and promotional materials, engagement with target audiences and much more.
I was lucky to find my mojo at an early stage of my working career. My background as a marketing professional started after graduating with a First-Class Honours Degree in Marketing, and I landed a role as a Marketing and Business Manager for a coach travel company. I knew then that marketing was my superpower.
Marketing has always been my passion, my world-beating specialism . . . something I excel at doing and do it with zeal, enthusiasm and energy.
Today, I am employed as a Marketing and Communications Lead for a North London NHS Mental Health Service and in my spare time, I run my own Marketing Freelance Business…Marketing Mojo.
Marketing Mojo Brand Values are based on the Hedgehog Concept – delivering a world-beating speciality with a service approach that is consistently . . .
- Zestfully Passionate – an energetic enthusiasm for all things marketing and branding.
- Uniquely imaginative – using innovative approaches to get your brand moving and delivering results
- Expertly Led – a trusted thought leader offering specialist marketing advice, guidance and support.
- Supremely Enterprising – readiness to take on challenging projects, seize new opportunities, whilst seek continuous improvement.
- Reliably Responsive – committed to providing a consistently high quality, efficient, flexible and timely service.
I always define mojo as the creative power behind success, and that’s true whether referring to a person or a business.
If your business, organisation or charity needs help to define its Hedgehog Concept – Marketing Mojo will help to get your brand moving.
Marketing Strategy & Communications
Marketing Strategy Development
Integrated Marketing Communications
Stakeholder Engagement
Identifying Mission, Vision & Values
Internal & External Environment Analysis
Market Segmentation, Targeting & Positioning Strategies
Marketing Mix Development
Social Media Marketing
Social Media Marketing Strategy & Organic Content Development
Social Channel Content Calendar Planning
Paid Advertising Social Media Campaigns
Creative Design of Post Graphics, Blogs, Stories, Infographics, Animations & Videos
Social Channel Analytics & Insights Reports
Branding Strategy & Brand Guidelines
Brand Strategy Development
Brand Identity Idea Generation
Identifying Brand Personality, Tone of Voice & House Style
Brand Guidelines Book Content Creation
Re-Branding Strategy Decisions
Brand Management Advice & Guidance
Market Research & Data Analysis
Quantitative & Qualitative Market Research
Primary & Secondary Research Methods
Conducting Interviews, Case Studies & Literature Reviews
Design of Questionnaires & Feedback Forms
Research Data Analysis & Findings Reports
Event Planning & Marketing
Event Management Plan Development
Identifying Event Purpose, Objectives, Target Audiences & Budget Requirements
Creative Design of Marketing Materials
Researching Venues, Caterers, Speakers & Sponsorship Opportunities
Event Feedback Survey Design & Analysis
Event Management Advice & Guidance
Marketing Collateral Design & Editing
Leaflets, Brochures, Flyers, Posters, Reports, Presentations & Newsletters
Business Stationary & Feedback Surveys
Adverts for Online Platforms, Outdoor Media & Transit Media
Event Promotional Display Banners
Microsoft Teams Background Displays
PR, Publicity & Media Handling
Developing & Fostering Stakeholder Relationships to Enhance Brand Image
Generating Media Coverage for Products, Services & Events to Increase Visibility
Press Release Writing & Pitching Stories to Press, Broadcast & Online Platforms
Crisis Management Plan & Media Handling Policy Development
Campaign Project Management
Marketing Campaign Project Planning, Initiation, Organisation & Execution
Target Audience Identification & Message Development
Campaign Objectives & KPIs Development
Creative Design of Marketing Materials & Assets Aligned to Campaign Messages
Campaign Performance Monitoring
Website Content Management
Website and Intranet Content Management
Google Website Metrics Monitoring
Google Search Console Registration & Business Profile Setup
Search Engine Optimisation Reports
Pay-Per-Click Advertising
