Green initiatives have the power to drive customer engagement and boost loyalty…. and here’s how: Understanding the Power of Emotional Loyalty Emotional loyalty is the deep-seated bond that consumers form with brands based on shared values, beliefs and experiences. Where transactional loyalty is driven by incentives or discounts, emotional loyalty is driven by authenticity, trust, […]
Cross-channel marketing is a strategy that focuses on providing a consistent experience for customers no matter where they’re interacting with your business across marketing channels. Multi-channel marketing refers to marketing across channels and it isn’t specifically focussed on unifying the customer experience across channels—it’s focused on marketing your business on the channels that will reach the most customers.
So what is a mission statement? A mission statement is a statement of purpose, it defines what the business wishes to achieve in the wider environment. A mission statement should be market-oriented and defined in terms of satisfying basic customer needs. It should emphasise the company’s strengths and how it intends to win the marketplace.
