Green initiatives have the power to drive customer engagement and boost loyalty…. and here’s how: Understanding the Power of Emotional Loyalty Emotional loyalty is the deep-seated bond that consumers form with brands based on shared values, beliefs and experiences. Where transactional loyalty is driven by incentives or discounts, emotional loyalty is driven by authenticity, trust, […]
Artificial general intelligence (AGI) is a theoretical AI system with capabilities that rival those of a human. Many researchers believe we are still decades, if not centuries, away from achieving AGI. AGI is AI with capabilities that rival those of a human. While purely theoretical at this stage, in the future AGI may replicate human-like cognitive
AI in Marketing AI in marketing is reshaping the way brands connect with target audiences. It’s a catalyst for innovative strategies and tailored customer experiences,. Dr. Leeya Hendricks, chief marketing officer, Rimm Sustainability and Asif Choudry, sales and marketing director, Resource, both emphasised AI’s pivotal role in elevating personalisation and human-centric marketing approaches, pointing toward AI’s capability
Cross-channel marketing is a strategy that focuses on providing a consistent experience for customers no matter where they’re interacting with your business across marketing channels. Multi-channel marketing refers to marketing across channels and it isn’t specifically focussed on unifying the customer experience across channels—it’s focused on marketing your business on the channels that will reach the most customers.
