Podcasts
Come join us for our bi-weekly podcast where we interview senior marketers on emerging trends that are poised to transform the marketing organization. The topic areas spam the gambit, but all are strategic and conclude with specific action items you can begin implementing today.
Week 1 – Organizational Readiness w/ Michael Harrison CSO of RAZOR
White Papers
Below you will find downloadable white papers from TheMarketingMojo as well as reprints from various sources across the industry. They are roughly grouped by subject area.
ExactTarget, 2008-email-marketing-trends – a great overview of the email space and emergent conversation about the need to be multi-channel and personalized with email.
Acquia, Forrester OS WCM review, kind of lame review really – hope they didn’t pay too much to have this done.
Goodmail, 12-08 Jupiter Goodmail Report, review of trends towards secured, opt-in email.
Funnies
Reminds me of some campaigns I’ve work on…
