Okay, so yes, on December 17th I am hosting Alterian’s December webinar. My topic for the session will be how to make social media part of your strategic marketing planning. Yes, I will cover some of the blocking and tackling of deploying to the channels, but the real point of emphasis is how to incorporate in a measurable, accountable way into an overall demand generation program. Below is the most recent write up…
What you already know: Your emails are starting to fall on deaf ears; the quality and ROI of your PPC campaigns are on the decline; and your prospects and customers are spending more and more time online, but not necessarily on your site.
What you need to know: Social media can address all of these issues in a measurable, programmable way by taking the brand experience to the community and engaging people where they form impressions and find answers.
In this webinar, I will walk through the steps that can make you a social star. He will cover:
- Tracking customers online and identifying the right social channels
- Creating content that sticks and sells
- Crafting calls-to-action that are tailored to the social media
- Being accountable, and showing straightforward ways to demonstrate lift and ROI
- Developing a search strategy that gives your content the best chance of being found
- Enabling new social channels like LinkedIn, YouTube, and Twitter to cheaply and efficiently spread your brand message
- And much more…

Thursday, December 17, 2009
10am CT / 8am PT / 11am ET / 16.00 GMT
…click to register…