Campaign Tracking
With all the effort put forth to execute the campaign, a key point of failure for campaign effectiveness lies with the tracking and analysis. Just getting the message out isn’t sufficient. How was that message received? What does the overall response to the message say for future campaigns?
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Business Intelligence (BI), Campaign Management - Offline (MSP), Campaign Management - Online (ESP), Campaign ROMI, Continuous Improvement, Creative, Demand Generation, Direct, Email, Experience Management (CEM), Marketing Automation, Media - Digital, Survey, eCommerce | Tagged: closed loop marketing, customer intelligence, Data Hygiene, data management, Demand Generation, intelligent marketing, sales related behavioral data | 
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Posted by gdschermer
The right message at the right time to the right customers.
A major trade show has just wrapped up. The databases are full of qualified leads. The new marketing strategy is ready to launch. Do you want everyone on your qualified list to get the same message or do you have a special message or offer for your repeat or high value customers? Do you have special introductory offers for interested leads? And if so, how do you know you’re sending the right message to the right customers?
Leave a Comment » | Data Management, Master Data Management (MDM) | Tagged: closed loop marketing, customer intelligence, Data Hygiene, data management, intelligent marketing | Permalink
Posted by gdschermer
A customer intelligence program represents the nexus of data, technology, and marketing execution. When combined properly these three can unleash marketing – making it both measurable, which means it’s improvable, and accountable.
For the seasoned marketer this will ring familiar. Harkening back to the early days of CRM, there have been camps trumpeting the benefits and possibilities for data infused customer engagement. What has changed now, however, is the ubiquitous penetration of digital channels. Digital has unleashed the data; more data – more addressable data – than ever is now available to marketers who are willing to listen.
Today, launching a customer intelligence program is no longer the stuff of myth or legend. It’s actually pretty straight forward. Following, are five core steps to building an effective program.
Leave a Comment » | CRM(arketing), Experience Management (CEM) | Tagged: Continuous Improvement, customer intelligence, intelligent marketing, sales related behavioral data, sequencing responsive campaigns | Permalink
Posted by tewksbum
Thrilled to announce that Garrick Schermer is joining the TheMarketingMojo team. For those of you that know Garrick there is no argument he is categorically the smartest person I know. Intellectually, there simply isn’t much that falls out of his range. Vocally, however, now that’s another story…
While Garrick will certainly cover a number of broad areas, initially he will be focusing on how data can be used to close the loop – or in other words, be used to drive accountability and performance management within the marketing organization.
Welcome Garrick!
Leave a Comment » | Blog | Tagged: data management, intelligent marketing, marketingmojo, schermer | Permalink
Posted by tewksbum
