Alterian has been monitoring and researching the marketing and advertising services landscape for some time now. We continue to see the emergence of the Customer Engagement Agency; that is an agency that leads with analytics and combines multi-channel strategy along with creative, technology and execution to deliver individualized brand experiences to their customer’s consumer. Customer Engagement Agencies recognize that the interdisciplinary approach they bring to the market is critical for customer engagement, therefore they often combine skills on every account team to include analytics skills, technology skills, creative skills, strategic skills, and execution skills. However for the Customer Engagement Agency it’s more than combining the skills its ensuring that team members work together on behalf of a client to ensure that analytic outcomes are feeding the creative process, forming the tone of voice in the creative, and leveraging strategic skills to ensure that the right audience is receiving the right message through the right channel at the right time while recognizing that engagement isn’t solely about messaging, it requires listening as well.
Strong Leaders Core To The Emergence of Customer Engagement Agencies
November 1, 2009
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Articles, Customer Engagement, Operations | Tagged: Alterian, Analytics, Customer Engagement, Multi-channel | 
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Posted by mdfisher00
What is Customer Engagment?
October 16, 2009Engagement. It’s all the rage with the business publications and much talked, blogged, and tweeted about in all the likely channels you listen to. Do not be fooled, however, into thinking this is just the latest catch phrase for marketers. Engagement, or to more specifically designate – Customer Engagement, is really an old concept that has been embraced by successful retailers and consumer facing businesses for a long, long time.
1 Comment | CRM(arketing), Experience Management (CEM) | Tagged: Customer Engagement | Permalink
Posted by tewksbum
