Again, thank you to everyone for the support and enthusiasm for the presentation. Certainly this is something that has hit a nerve and I’ve heard you loud and clear. Over the coming weeks and months I will be devoting more time documenting the approach we are deploying at Alterian and sharing insights on what is and isn’t working.
To download a copy of the presentation, please visit the Alterian site:
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CRM(arketing), Inbound Marketing, Social Media | Tagged: "4 bs of social media", "buying cycle", "call to action", "david scott meerman", "heat map", "inbound markeing", "marcus tewksbury", "return on assets", "social media marketing strategy", Alterian, Demand Generation, Inbound Marketing, linkedin, loopfuse, Marketing Accountability, roa, Sales Funnel, SEM, SlideShare, sm2, Social Media, Social Media Marketing, tewks, themarketingmojo, Twitter, webjourney, youtube | 
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Posted by tewksbum
Q: In terms of being findable, how to you apply this to the assets on Social Media? Is that done through being interesting to your audiences?
I wanted to make sure I followed up your question with a little more detail. In terms of being successful in social media it really is about following the 4-B framework.
4. Be Accountable. Of all the rules, this one can be the hardest to execute because it is technically the most difficult. Recommendations here are to learn about redirects (e.g., Bit.ly) and always remember the goal is to tie your marketing activities to revenue.
Leave a Comment » | Inbound Marketing, Search, Social Media | Tagged: "4 bs of social media", Search, SEM, Social Media Marketing | Permalink
Posted by tewksbum
