Engagement… is not new. It’s been the objective of marketers since the beginning. What has changed, however, is how we build it. Digital is rewriting the rules for how a progressive marketer needs to interact. It’s not just about translating old stories to new channels. Marketers now have unprecedented amounts of relationship data and buyers expect… nay, they demand that it be used respectfully to deliver targeted, relevant experiences. As the world has gotten bigger, it’s also gotten a lot smaller.
Join us at theMarketingMojo as we work with senior marketers to define how data, tools, and team will redefine the emergent marketing organization. Traditional is dead. Welcome to the age of Engagement.
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Translating Customer Engagement
… from Strategy to Action
If there is any silver lining in the current economic downturn it is that desperation has emboldened marketers to begin abandoning traditional approaches in favors of new ways of reaching their audiences. At this point, many are familiar with the notion of engagement – that you can no longer just broadcast a message, but need to make communications highly targeted and highly relevant, but few have been able to bridge the concept into action. “Translating Customer Engagement” is intended to be a 101 level treatment of how to begin enacting engagement.
(<- click here to download a 1.8mb .pdf of the eBook)
Over a dozen vendors detailed and ranked
Comprehensive listing of demand generation platforms who are principally focused on enabling B2B and considered purchase marketers cultivate deeper relationships with thier customers and prospects. In this analsys they will be broken down based upon their nurturing/drip, multi-channel, and data capabilities.
Close the loop and optimize your gameplan with 5 core plays
“There is a direct correlation between lead generation capabilities and the growth of an organization, with a combined 58% of those companies whom described their lead generation as more effective than their competitors significantly outgrowing the competition.” MarketingSherpa. The question is, what are you doing about it?
(<- click here to download a 2.5mb .pdf of the eBook)
