One of the cornerstone principals of new marketing is the centrality of the customer. The ubiquitousness of digital interactions now makes it possible to relate, and structure data to the needs of marketing.
Closing the Loop
Data Closes the Loop
Read Garrick’s introduction on how data can be used to close the marketing loop – to bring accountability and performance management to marketing.
Quick wins – producing Sales Qualified Leads
The classic struggle between marketing and sales: how to provide the maximum number of quality leads from marketing to sales so that the sales teams can quickly and effectively close the sale without spending unnecessary time qualifying low quality leads. It really comes down to a data quality questions – eliminate the chaff and focus on your most valuable accounts. Here are just a couple of techniques you can implement:
Data Management
Select a B2B Data Aggregator
Without argument one of the critical ingredients to any demand generation, marketing automation, or email campaign is the high quality of the data. While internal hygiene on your own lists is important, you can really enrich the data points by deepening or extending your reach with external data aggregators. In this following piece Ruth Stevens and Bernice Grossman do a great job of breaking down some of the available options.
