Campaign Tracking
With all the effort put forth to execute the campaign, a key point of failure for campaign effectiveness lies with the tracking and analysis. Just getting the message out isn’t sufficient. How was that message received? What does the overall response to the message say for future campaigns?
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Business Intelligence (BI), Campaign Management - Offline (MSP), Campaign Management - Online (ESP), Campaign ROMI, Continuous Improvement, Creative, Demand Generation, Direct, Email, Experience Management (CEM), Marketing Automation, Media - Digital, Survey, eCommerce | Tagged: closed loop marketing, customer intelligence, Data Hygiene, data management, Demand Generation, intelligent marketing, sales related behavioral data | 
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Posted by gdschermer
You’ve got the data collected, the leads qualified and the message ready to send. It’s time to execute. How do you ensure that your campaign execution efficiently maximizes the response rate?
Leave a Comment » | Campaign Management - Online (ESP), Data Hygiene, Demand Generation, Demand Generation, Direct, Email, Marketing Automation | Permalink
Posted by gdschermer
Portrait offers a smart, analytically driven suite of products to marketers looking to optimize their interactions with buyers. Specifically, they look for ways to apply statistics, modeling, etc. to retention and uplift opportunities. Emphasis is more on B2C markets.
They have a lot of similarities to their big cousin Alterian, attributable to some resource movement (namely their CEO – McKeever).
Leave a Comment » | Demand Generation, Email, Marketing Automation, Mojo List | Permalink
Posted by tewksbum
Having trouble corralling and measuring all your social (blogging, face book, viral video, etc.) efforts? Then take a look at ShoutLet. They offer a consolidate platform that lets you administer and execute campaigns via the social channels. This is a great tool that can be extremely helpful in monetizing the payback of your social investments.
MarketingMojo Vendor to Watch!
Leave a Comment » | Campaign Management - Online (ESP), Campaign ROMI, Community Platforms (E2.0), Marketing Automation, Mojo List, Word of Mouth (WOM) | Permalink
Posted by tewksbum
Marketing Automation Overview
The field of marketing automation began to take off in the late 90′s as a platform for managing, executing, and analyzing campaigns. Over the years the platforms have expanded to include multi-channel execution, sophisticated cross silo data aggregation, and robust statistical analysis, but at the core they are still about executing campaigns.
6 Comments | Articles, Marketing Automation | Permalink
Posted by tewksbum
Click Squared, the philosophical descendant of Xchange Apps (one of the early integrated platforms) certainly has the holistic vision of leveraging all the parts of the marketing platform to deliver relevant messages and content to customers at the time and place (channel) of their choosing.
To date Click Squared has specialized in the travel vertical where they have a lot of success stories implementing numerous types of campaigns.
Leave a Comment » | Campaign Management - Online (ESP), Campaign ROMI, Datawarehousing, Email, Marketing Automation | Permalink
Posted by tewksbum
Messaging wise, BlueHornet is right on target. Moving beyond email deliverability they’ve built out a core data warehouse used to drive more intelligent automation. Something fairly unique in the space, BlueHornet also offers agency-esque creative and execution services. They are wholly owned subsidy of DigitalRiver.
Question, does their message outpace their capability?
Leave a Comment » | Datawarehousing, Email, Marketing Automation, Mojo List | Permalink
Posted by tewksbum
Long term player in the email space. Very strong offering in terms of deliverability and permission based email marketing. Are trying to evolve themselves into a full blown marketing platfrom through their acquistion of vTrenz. Read the rest of this entry »
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Posted by tewksbum
A new product launched in Feb ’08 offers a hybrid offering between SFA and marketing automation. (While there PHP architecture may hinder scalability, their do have an innovative focus on the customer) (was someone drunk when they wrote this? Possibly…). With limited exposure to the product, comment should have been limited to their differentiated approach of implementing automation.
2 Comments | Marketing Automation | Permalink
Posted by tewksbum
Small firm with a full featured SaaS automation offering for the small to mid-sized business. Out of the box integration with SugarCRM and Salesforce.com. Component architecture will support scalability and redundancy.
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Posted by tewksbum
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