Does anyone have some good industry benchmarks on email campaign performance? Care to crowd source an answer?
Email Campaign Benchmarks
February 6, 2010
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Email | Tagged: Acquisition, CTR, Email Campaigns | 
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Posted by tewksbum
Campaign Tracking – Managing and Analyzing the Results
October 27, 2009Campaign Tracking
With all the effort put forth to execute the campaign, a key point of failure for campaign effectiveness lies with the tracking and analysis. Just getting the message out isn’t sufficient. How was that message received? What does the overall response to the message say for future campaigns?
Leave a Comment » | Business Intelligence (BI), Campaign Management - Offline (MSP), Campaign Management - Online (ESP), Campaign ROMI, Continuous Improvement, Creative, Demand Generation, Direct, Email, Experience Management (CEM), Marketing Automation, Media - Digital, Survey, eCommerce | Tagged: closed loop marketing, customer intelligence, Data Hygiene, data management, Demand Generation, intelligent marketing, sales related behavioral data | Permalink
Posted by gdschermer
Improving Campaign Execution – Email Campaigns:
October 19, 2009You’ve got the data collected, the leads qualified and the message ready to send. It’s time to execute. How do you ensure that your campaign execution efficiently maximizes the response rate?
Leave a Comment » | Campaign Management - Online (ESP), Data Hygiene, Demand Generation, Demand Generation, Direct, Email, Marketing Automation | Permalink
Posted by gdschermer
Portrait Software
July 6, 2009
Portrait offers a smart, analytically driven suite of products to marketers looking to optimize their interactions with buyers. Specifically, they look for ways to apply statistics, modeling, etc. to retention and uplift opportunities. Emphasis is more on B2C markets.
They have a lot of similarities to their big cousin Alterian, attributable to some resource movement (namely their CEO – McKeever).
Leave a Comment » | Demand Generation, Email, Marketing Automation, Mojo List | Permalink
Posted by tewksbum
Rankings – Email
March 16, 2009Email Overview
Over the last ten years the single most potent tool the direct marketer has had is email. For the direct marketer email has had great lift, cost a fraction of alternative channels, and has been immensely trackable and accountable. Looking at the road ahead, however, things start to get bumpier.
Download a .pdf version here: theMarketingMojo – Email Pyramid
10 Comments | Articles, Email | Permalink
Posted by tewksbum
Zrinity
February 5, 2009
Zrinity offers a very robust, high throughput on premise email delivery platform. They have also developed a very established client list numbering some very well known brands and other large governmental organizations.
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Posted by tewksbum
WhatCounts
February 5, 2009
WhatCounts has an email delivery platform, but their real specialty is in the knowledge of their founders. They know how to build world class email programs which add punch to their programs. Hire WhatCounts for their email know how.
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Posted by tewksbum
SmartSource
February 5, 2009
SmartSource offers an email campaign platform that specializes in CAN-SPAM compliance. They have a couple of sizable clients, but have a pretty unfinished feel to them.
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Posted by tewksbum
Knowledge Marketing
February 5, 2009
KnowledgeMarketing focus is on executing integrated, best practice digital campaigns. They cover the major digital campaign components like landing pages, email, SEM, and surveys. A nice story, but a relatively young firms without a sizable install base.
Leave a Comment » | Campaign Management - Online (ESP), Campaign ROMI, Email, Media - Digital, Search | Permalink
Posted by tewksbum
Lyris
February 3, 2009
Lyris has rapidly grown in the marketing platform space by buying polished, well executed discreet products like EmailLabs and ClickTracks. While maybe not enterprise in scope, when bundled with their bid management and search capabilities Lyris is very well positioned to be a leader in the SMB space. Further, if they can find ways to begin integrating their independent, strong offerings they will potentially become a viable offering for enterprises.
MarketingMojo Vendor to Watch!
Leave a Comment » | Email, Mojo List, Search, Web | Permalink
Posted by tewksbum
