October 11, 2009
They don’t understand inbound marketing…
As marketers, we’ve been beat over the head for the last two years with what is no longer working. How many times have we heard that the reality of reachability and addressability has shifted the balance of control to the consumer and that our traditional approaches have begun a painful death spiral? What’s been missing from this conversation, which is often the case in times of change, is a meaningful conversation about the path ahead. In recent months, however, and flying under the radar an emergent school of thought has arisen that points to our collective future – inbound marketing. With a tip of the hat to Hubspot whom, with support of the SEM, WOM, and social media agencies, has chiefly defined the space. The ambition of this piece is to define what inbound marketing is and then investigate the specifics of what is involved in launching an engaging inbound program.
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Leave a Comment » | 
Chief Marketing Officer (CMO), Inbound Marketing, Terms, Word of Mouth (WOM) | Tagged: death spiral, Engagement, HubSpot, Inbound Marketing, Interruption | 
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Posted by tewksbum
July 13, 2008
Innovative European creative and direct marketing services making entry into US markets. They have a great integrated process that links strategy and analytics with the concepting and execution of campaigns. Capable of running large programs for companies like Ford and BP.
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Leave a Comment » | Campaign Management - Online (ESP), Campaign ROMI, Community Platforms (E2.0), Creative, Experience Management (CEM), Insights, Brand, Mobile, Web, Web Development, Word of Mouth (WOM) | Permalink
Posted by tewksbum
July 12, 2008
If you are practicing, considering, or just learning about WOM then womma is a great place to start. Learn what the best minds in the field of social media are about and how they are redefining the art of engagement.
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1 Comment | Association, Job Board, Word of Mouth (WOM) | Permalink
Posted by tewksbum
July 11, 2008
Developer of integrated desktop content delivery system used to deliver consistent, multi-channel messages. Further, the company has focused specifically on the sports and promotional space. Very interesting firm worth checking out.
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1 Comment | Campaign Management - Online (ESP), Campaign ROMI, Content Management (CMS), Experience Management (CEM), Marketing Automation, Mobile, Word of Mouth (WOM) | Permalink
Posted by tewksbum
July 11, 2008
Events agency that is pushing into digital, wom, and mobile spaces. Not sure what their delivery capability is, but they are also spinning on continuous improvement and KPI’s. Not a lot of published thought leadership to back this up, but certainly an interesting story.
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Leave a Comment » | CRM(arketing), Continuous Improvement, Events, Mobile, Word of Mouth (WOM) | Permalink
Posted by tewksbum
July 7, 2008
Beeline is leveraging the momentum and noise around social marketing to drive structural change into the marketing organization. Being successful today will mandate a “game-changing” approach to client (or constituent) engagement. For a concise, interesting presentation on a tribal structured marketing organization check out their presentation on Slideshare.
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Leave a Comment » | Social Media, Strategy, Word of Mouth (WOM) | Permalink
Posted by tewksbum
