Campaign Tracking
With all the effort put forth to execute the campaign, a key point of failure for campaign effectiveness lies with the tracking and analysis. Just getting the message out isn’t sufficient. How was that message received? What does the overall response to the message say for future campaigns?
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Business Intelligence (BI), Campaign Management - Offline (MSP), Campaign Management - Online (ESP), Campaign ROMI, Continuous Improvement, Creative, Demand Generation, Direct, Email, Experience Management (CEM), Marketing Automation, Media - Digital, Survey, eCommerce | Tagged: closed loop marketing, customer intelligence, Data Hygiene, data management, Demand Generation, intelligent marketing, sales related behavioral data | 
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Posted by gdschermer
iPost is a young, small company without a large install base, but they have some very innovative technology. Specifically, their Autotarget product which attempts to drive optimal email messages in real time. This type of optimization is typically associated with larger platform providers, such as Alterian, because it is really driven by a complex analytical framework / data warehousing environment.
Leave a Comment » | Dynamic Personalization, Email, Mojo List | Permalink
Posted by tewksbum
Well… if a company is made or broke on the quality of their name… I’d have to say “emfluence” is screwed. What does that mean? And even if it is explainable, you already lost me.
Now, with that said, emfluence looks like a boutique digital agency with a nice client roster based in Kansas City.
Leave a Comment » | Creative, Direct, Search, Web Development | Permalink
Posted by tewksbum
ARS offers a blended e-commerce platform with system integration and digital agency capabilities.
Leave a Comment » | Campaign Management - Online (ESP), Creative, Email, Rich Internet Application (RIA), Systems Integrator, eCommerce | Permalink
Posted by tewksbum
Lucid offers an on-demand BI capabilities that are very tailored to delivering ROI for specific business horizontals. A very interesting offering.
Leave a Comment » | Business Intelligence (BI), Continuous Improvement, Mojo List, Software As A Service (SAAS) | Permalink
Posted by tewksbum
BlueWolf is a system integrator who specializes in SaaS deployments using agile and remote development.
Leave a Comment » | Software As A Service (SAAS), Systems Integrator | Permalink
Posted by tewksbum
Systems integrator that specializes in SaaS implementations of SalesForce.com and Eloqua.
Leave a Comment » | Campaign Management - Online (ESP), Campaign ROMI, Demand Generation, Sales Force Automation (SFA), Software As A Service (SAAS), Systems Integrator | Permalink
Posted by tewksbum
Direct marketing agency that blends creative capabilities with robust database marketing and automation. A well positioned firm to catch more of the brand dollars moving toward direct response.
Leave a Comment » | Campaign Management - Online (ESP), Creative, Web Development | Permalink
Posted by tewksbum
Astadia offers a comprehensive collection of SaaS platforms from other vendors such as Eloqua, SalesForce.com, Informatica, and many, many more.
Leave a Comment » | Software As A Service (SAAS), Systems Integrator | Permalink
Posted by tewksbum
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