Portrait offers a smart, analytically driven suite of products to marketers looking to optimize their interactions with buyers. Specifically, they look for ways to apply statistics, modeling, etc. to retention and uplift opportunities. Emphasis is more on B2C markets.
They have a lot of similarities to their big cousin Alterian, attributable to some resource movement (namely their CEO – McKeever).
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Demand Generation, Email, Marketing Automation, Mojo List | 
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Posted by tewksbum
Having trouble corralling and measuring all your social (blogging, face book, viral video, etc.) efforts? Then take a look at ShoutLet. They offer a consolidate platform that lets you administer and execute campaigns via the social channels. This is a great tool that can be extremely helpful in monetizing the payback of your social investments.
MarketingMojo Vendor to Watch!
Leave a Comment » | Campaign Management - Online (ESP), Campaign ROMI, Community Platforms (E2.0), Marketing Automation, Mojo List, Word of Mouth (WOM) | Permalink
Posted by tewksbum
Lyris has rapidly grown in the marketing platform space by buying polished, well executed discreet products like EmailLabs and ClickTracks. While maybe not enterprise in scope, when bundled with their bid management and search capabilities Lyris is very well positioned to be a leader in the SMB space. Further, if they can find ways to begin integrating their independent, strong offerings they will potentially become a viable offering for enterprises.
MarketingMojo Vendor to Watch!
Leave a Comment » | Email, Mojo List, Search, Web | Permalink
Posted by tewksbum
Rabbit eMarketing is a European firm that specializes in delivering customized photographic content for email programs. For example, entering text and having it magically appear in the photograph.
See your message in bright lights:
Leave a Comment » | Email, Mojo List | Permalink
Posted by tewksbum
iPost is a young, small company without a large install base, but they have some very innovative technology. Specifically, their Autotarget product which attempts to drive optimal email messages in real time. This type of optimization is typically associated with larger platform providers, such as Alterian, because it is really driven by a complex analytical framework / data warehousing environment.
Leave a Comment » | Dynamic Personalization, Email, Mojo List | Permalink
Posted by tewksbum
Messaging wise, BlueHornet is right on target. Moving beyond email deliverability they’ve built out a core data warehouse used to drive more intelligent automation. Something fairly unique in the space, BlueHornet also offers agency-esque creative and execution services. They are wholly owned subsidy of DigitalRiver.
Question, does their message outpace their capability?
Leave a Comment » | Datawarehousing, Email, Marketing Automation, Mojo List | Permalink
Posted by tewksbum
Lucid offers an on-demand BI capabilities that are very tailored to delivering ROI for specific business horizontals. A very interesting offering.
Leave a Comment » | Business Intelligence (BI), Continuous Improvement, Mojo List, Software As A Service (SAAS) | Permalink
Posted by tewksbum
SaaS marketing platform that can handle digital channel execution. Have a very strong heritage in email marketing. Overall a very competitive offering and a market leader.
Leave a Comment » | Campaign Management - Online (ESP), Campaign ROMI, Email, Marketing Automation, Mojo List | Permalink
Posted by tewksbum
Saepio offers a very compelling story around the integrated processes needed for the digital marketing organization. Visually, they offer a great info diagram (below) that attempts to chunk out the discreet functions:
While they have a beautiful vision, right now their execution ability is largely focused on print. There are some significant assets here, though, that a pure digital play could really capitalize upon.
MarketingMojo Vendor to Watch!
Leave a Comment » | Content Management (CMS), Marketing Automation, Marketing Resource Management (MRM), Mojo List | Permalink
Posted by tewksbum
Pierhouse is a UK based company who does an excellent job at driving digital into the store environment. Drive digital campaigns, collect POS data, and analyze performance through online dashboards. Very interesting company.
MarketingMojo Vendor to Watch!
Leave a Comment » | Campaign ROMI, InStore, Mojo List | Permalink
Posted by tewksbum
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