Campaign Tracking
With all the effort put forth to execute the campaign, a key point of failure for campaign effectiveness lies with the tracking and analysis. Just getting the message out isn’t sufficient. How was that message received? What does the overall response to the message say for future campaigns?
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Business Intelligence (BI), Campaign Management - Offline (MSP), Campaign Management - Online (ESP), Campaign ROMI, Continuous Improvement, Creative, Demand Generation, Direct, Email, Experience Management (CEM), Marketing Automation, Media - Digital, Survey, eCommerce | Tagged: closed loop marketing, customer intelligence, Data Hygiene, data management, Demand Generation, intelligent marketing, sales related behavioral data | 
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Posted by gdschermer
Lucid offers an on-demand BI capabilities that are very tailored to delivering ROI for specific business horizontals. A very interesting offering.
Leave a Comment » | Business Intelligence (BI), Continuous Improvement, Mojo List, Software As A Service (SAAS) | Permalink
Posted by tewksbum
Affinova certainly isn’t the easiest firm to categorize. They are idea generation specialist that understand product launches and branding. Okay, plenty of firms that do this, but what they’ve also done is brought analytics to the party by finding ways to quantify steps in their development methodology. Innovation by the numbers.
Leave a Comment » | Continuous Improvement, Insights, Brand | Permalink
Posted by tewksbum
With a name like that these folks better be some serious data geeks… and from outward appearances they are. If you have solid datasets and really want to tear into it to create better segmentations, predictive models, calculate acquistion / retention costs, or develop a better revenue / channel attribution approach they have the chops to get the work done.
Biggest limitations are slight on-shore delivery, and focus on financial vertical.
Leave a Comment » | Campaign ROMI, Continuous Improvement, Offshore | Permalink
Posted by tewksbum
Has a centralized MDM focus on measuring ROI and pushing continuous improvement metrics from a marketers perspective. It’s great that they’ve messaged towards the highly valuable marketing horizontal, but by moving too far up the service paradigm I think they’ve taken the eye off the ball in terms of the core integration requirements (like an Initiate Systems) and have opened themselves to more focused marketing service providers like a MarketingNPV or VisionEdge.
4 Comments | Campaign ROMI, Continuous Improvement, Master Data Management (MDM) | Permalink
Posted by tewksbum
A full service agency that has a well defined methodology for enacting a customer centric program. It’s not just about pushing “insights” but in driving engagement. Have some very large, brand name clients under contract. A very interesting firm worth considering.
MarketingMojo Vendor to Watch!
Leave a Comment » | Business Intelligence (BI), CRM(arketing), Campaign Management - Online (ESP), Campaign ROMI, Continuous Improvement, Customer Centric Marketing Organization (CCMO), Experience Management (CEM), Mojo List, Operations, Web Development | Permalink
Posted by tewksbum
Anthem has deep experience and skill sets to bring quantitative rigor to your marketing activities. An excellent partner for implementing continuous improvement programs, developing ROMI or other campaign performance metrics.
MarketingMojo Vendor to Watch!
Leave a Comment » | CRM(arketing), Campaign ROMI, Continuous Improvement, Mojo List, Operations | Permalink
Posted by tewksbum
For a marketing automation platform they have top not analytical capabilities. Certainly a vendor to watch if you have data rich campaigns.
1 Comment | Analytic Platforms, Campaign ROMI, Continuous Improvement, Marketing Automation | Permalink
Posted by tewksbum
A marketing automation platform like MarketBright that focuses on integrating with transactional systems to develop a comprehensive view of ROMI. Great for continuous improvement. Seems inclined towards b2b.
Leave a Comment » | Analytic Platforms, Campaign ROMI, Continuous Improvement, Marketing Automation | Permalink
Posted by tewksbum
Market research firm focused on CPG and retail verticals. On top of this they also offer analytic services and methodologies for marketing organization performance.
2 Comments | Business Intelligence (BI), Continuous Improvement, Marketing Resource Management (MRM), Operations, Research / Data | Permalink
Posted by tewksbum
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