Digital direct agency. Execute email, search, and social media monitoring. Will partner to do program fulfillment.
Zeta Interactive
November 6, 2009
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Campaign Management - Online (ESP), Direct, Search, Social Media | 
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Posted by tewksbum
Knowledge Marketing
February 5, 2009
KnowledgeMarketing focus is on executing integrated, best practice digital campaigns. They cover the major digital campaign components like landing pages, email, SEM, and surveys. A nice story, but a relatively young firms without a sizable install base.
Leave a Comment » | Campaign Management - Online (ESP), Campaign ROMI, Email, Media - Digital, Search | Permalink
Posted by tewksbum
Lyris
February 3, 2009
Lyris has rapidly grown in the marketing platform space by buying polished, well executed discreet products like EmailLabs and ClickTracks. While maybe not enterprise in scope, when bundled with their bid management and search capabilities Lyris is very well positioned to be a leader in the SMB space. Further, if they can find ways to begin integrating their independent, strong offerings they will potentially become a viable offering for enterprises.
MarketingMojo Vendor to Watch!
Leave a Comment » | Email, Mojo List, Search, Web | Permalink
Posted by tewksbum
Emfluence
January 26, 2009
Well… if a company is made or broke on the quality of their name… I’d have to say “emfluence” is screwed. What does that mean? And even if it is explainable, you already lost me.
Now, with that said, emfluence looks like a boutique digital agency with a nice client roster based in Kansas City.
Leave a Comment » | Creative, Direct, Search, Web Development | Permalink
Posted by tewksbum
How do you “be Interesting” and “be Findable” in Social Media
January 3, 2009Q: In terms of being findable, how to you apply this to the assets on Social Media? Is that done through being interesting to your audiences?
I wanted to make sure I followed up your question with a little more detail. In terms of being successful in social media it really is about following the 4-B framework.
- Be Interesting. As a starting point, yes, you need to make sure you are producing content interesting to your core audience. Nothing can replace good content.
- Be Accessible. Again – this is about leveraging all the free points of distribution to deliver your brand experience.
- Be Findable. A lot of stuff to potentially cover here, but if I were to summarize, the idea is to structure your content in a certain way to make it show up in the searches that people run via Google, Yahoo, etc. I’d think of this “certain way” like the rules to writing a good research paper, or news article. A few simple rules to keep in mind are:
- Keep a list of key words handy – use them throughout everything you do
- In terms of titles and even file names (e.g., “MyFile.doc”) use the keywords first – the further to the left they are, the more bang you will get
- Use bold – this calls out a section for being important
4. Be Accountable. Of all the rules, this one can be the hardest to execute because it is technically the most difficult. Recommendations here are to learn about redirects (e.g., Bit.ly) and always remember the goal is to tie your marketing activities to revenue.
Leave a Comment » | Inbound Marketing, Search, Social Media | Tagged: "4 bs of social media", Search, SEM, Social Media Marketing | Permalink
Posted by tewksbum
Pop Labs
October 2, 2008
Boutique agency focused on search with a fledgling offering in social and brand.
1 Comment | Search, Word of Mouth (WOM) | Permalink
Posted by tewksbum
Core Metrics
September 4, 2008
Coremetrics most certainly gets multi-channel integration and the need to measure campaign contribution. If you are primarily running digital programs they have prebuilt, deployed as SaaS offerings that can help improve the ROI of your campaigns.
Leave a Comment » | Campaign Management - Offline (MSP), Campaign ROMI, Search | Permalink
Posted by tewksbum
LiquidPrint
August 27, 2008
They may not have many name brand clients on their roster, but they have delivered a lot of sites. For a regional provider certainly have some solid qualifications.
Leave a Comment » | Rich Internet Application (RIA), Search, Web Development | Permalink
Posted by tewksbum
Rise Interactive
July 28, 2008
A full service digital agency based in Chicago. Heritage in SEO and paid search. Certainly a boutique, but have some Fortune 1000 clients.
Leave a Comment » | Boutique, Media - Digital, Search | Permalink
Posted by tewksbum
Lever Interactive
July 20, 2008
Boutique agency focused on search marketing w/ some email campaign capability.
Leave a Comment » | Boutique, Campaign Management - Online (ESP), Search | Permalink
Posted by tewksbum
