Campaign Tracking – Managing and Analyzing the Results
October 27, 2009Campaign Tracking
With all the effort put forth to execute the campaign, a key point of failure for campaign effectiveness lies with the tracking and analysis. Just getting the message out isn’t sufficient. How was that message received? What does the overall response to the message say for future campaigns?
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Business Intelligence (BI), Campaign Management - Offline (MSP), Campaign Management - Online (ESP), Campaign ROMI, Continuous Improvement, Creative, Demand Generation, Direct, Email, Experience Management (CEM), Marketing Automation, Media - Digital, Survey, eCommerce | Tagged: closed loop marketing, customer intelligence, Data Hygiene, data management, Demand Generation, intelligent marketing, sales related behavioral data | 
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Posted by gdschermer
Knowledge Marketing
February 5, 2009
KnowledgeMarketing focus is on executing integrated, best practice digital campaigns. They cover the major digital campaign components like landing pages, email, SEM, and surveys. A nice story, but a relatively young firms without a sizable install base.
Leave a Comment » | Campaign Management - Online (ESP), Campaign ROMI, Email, Media - Digital, Search | Permalink
Posted by tewksbum
Datran Media
January 23, 2009
Datran offers a unique blend of the above and below the line worlds. With their StormPost email server what they’ve done is taken ad serving technology and adapted it to pushing messages to the inbox. What potentially makes this a really interesting offering, however, is the ability to leverage the same technology to deliver messages to multiple channels, such as social and mobile.
Leave a Comment » | AdServing, Email, Media - Digital | Permalink
Posted by tewksbum
Big Fuel
October 2, 2008
Small company attempting to bite off quite a big of the digital marketing equation. They started in specialized content production, but have tried to grow that to encompass brand planning, media buying, etc. If their creative touches you then they worth a look, otherwise you may be better sticking with specialists.
Leave a Comment » | Creative, Insights, Brand, Media - Digital | Permalink
Posted by tewksbum
Massive Incorporated
September 18, 2008
Massive sells advertising space within video games. Think digital product placement.
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Leave a Comment » | Media - Digital | Permalink
Posted by tewksbum
Terra
September 18, 2008
Terra is a specialist in creating digital content for Hispanic markets.
Leave a Comment » | Media - Digital | Permalink
Posted by tewksbum
Revenue Science
September 18, 2008
Leave a Comment » | AdServing, Media - Digital | Permalink
Posted by tewksbum
Resource Interactive
September 3, 2008
One of the few remaining independent digital agencies. They offer comprehensive brand execution services across all the digital channels. What really sets them apart however is there commitment to thought leadership as advanced through their lab, OPEN brands strategy, iCitizen insight research, and the thought leadership of Kelly Mooney.
Marketing Mojo Vendor to Watch!
1 Comment | CRM(arketing), Chief Marketing Officer (CMO), Creative, Insights, Brand, Media - Digital, Mobile, Mojo List, Web Development | Permalink
Posted by tewksbum
mktg
September 3, 2008
Leave a Comment » | Creative, Media - Digital, Web Development | Permalink
Posted by tewksbum
