Campaign Tracking
With all the effort put forth to execute the campaign, a key point of failure for campaign effectiveness lies with the tracking and analysis. Just getting the message out isn’t sufficient. How was that message received? What does the overall response to the message say for future campaigns?
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Business Intelligence (BI), Campaign Management - Offline (MSP), Campaign Management - Online (ESP), Campaign ROMI, Continuous Improvement, Creative, Demand Generation, Direct, Email, Experience Management (CEM), Marketing Automation, Media - Digital, Survey, eCommerce | Tagged: closed loop marketing, customer intelligence, Data Hygiene, data management, Demand Generation, intelligent marketing, sales related behavioral data | 
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Posted by gdschermer
Well… if a company is made or broke on the quality of their name… I’d have to say “emfluence” is screwed. What does that mean? And even if it is explainable, you already lost me.
Now, with that said, emfluence looks like a boutique digital agency with a nice client roster based in Kansas City.
Leave a Comment » | Creative, Direct, Search, Web Development | Permalink
Posted by tewksbum
ARS offers a blended e-commerce platform with system integration and digital agency capabilities.
Leave a Comment » | Campaign Management - Online (ESP), Creative, Email, Rich Internet Application (RIA), Systems Integrator, eCommerce | Permalink
Posted by tewksbum
Small company attempting to bite off quite a big of the digital marketing equation. They started in specialized content production, but have tried to grow that to encompass brand planning, media buying, etc. If their creative touches you then they worth a look, otherwise you may be better sticking with specialists.
Leave a Comment » | Creative, Insights, Brand, Media - Digital | Permalink
Posted by tewksbum
Direct marketing agency that blends creative capabilities with robust database marketing and automation. A well positioned firm to catch more of the brand dollars moving toward direct response.
Leave a Comment » | Campaign Management - Online (ESP), Creative, Web Development | Permalink
Posted by tewksbum
TargetBase, like KnowledgeBase is another networked below-the-line agency. Seem to have a somewhat higher level CRM perspective as opposed to just direct execution.
1 Comment | Campaign Management - Offline (MSP), Campaign Management - Online (ESP), Creative | Permalink
Posted by tewksbum
World wide, networked direct agency. Biggest news – they get it – they are fundamentally positioned to deliver the addressed, relevant messages that today’s iCitizens demand. They may be a little light on the data and execution pieces, but they have the brand connections and creative needed to drive the message to the c-suite. Look for Rapp to pass the likes of OMD, Oglivy, etc. in the ranks of the agencies.
MarketingMojo Vendor to Watch!
Leave a Comment » | CRM(arketing), Campaign Management - Online (ESP), Campaign ROMI, Creative, Insights, Brand, LTV, Mojo List, Web Development | Permalink
Posted by tewksbum
TMW is a leading direct marketing agency in Europe. Well integrated creative and a focus on pushing brand messaging via direct channels, not just direct response / call to action.
Leave a Comment » | Campaign Management - Offline (MSP), Campaign Management - Online (ESP), Creative | Permalink
Posted by tewksbum
One of the few remaining independent digital agencies. They offer comprehensive brand execution services across all the digital channels. What really sets them apart however is there commitment to thought leadership as advanced through their lab, OPEN brands strategy, iCitizen insight research, and the thought leadership of Kelly Mooney.
Marketing Mojo Vendor to Watch!
1 Comment | CRM(arketing), Chief Marketing Officer (CMO), Creative, Insights, Brand, Media - Digital, Mobile, Mojo List, Web Development | Permalink
Posted by tewksbum
Leave a Comment » | Creative, Media - Digital, Web Development | Permalink
Posted by tewksbum
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