Zeta Interactive
November 6, 2009
Digital direct agency. Execute email, search, and social media monitoring. Will partner to do program fulfillment.
Leave a Comment » | 
Campaign Management - Online (ESP), Direct, Search, Social Media | 
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Posted by tewksbum
Strong Leaders Core To The Emergence of Customer Engagement Agencies
November 1, 2009Alterian has been monitoring and researching the marketing and advertising services landscape for some time now. We continue to see the emergence of the Customer Engagement Agency; that is an agency that leads with analytics and combines multi-channel strategy along with creative, technology and execution to deliver individualized brand experiences to their customer’s consumer. Customer Engagement Agencies recognize that the interdisciplinary approach they bring to the market is critical for customer engagement, therefore they often combine skills on every account team to include analytics skills, technology skills, creative skills, strategic skills, and execution skills. However for the Customer Engagement Agency it’s more than combining the skills its ensuring that team members work together on behalf of a client to ensure that analytic outcomes are feeding the creative process, forming the tone of voice in the creative, and leveraging strategic skills to ensure that the right audience is receiving the right message through the right channel at the right time while recognizing that engagement isn’t solely about messaging, it requires listening as well.
Leave a Comment » | Articles, Customer Engagement, Operations | Tagged: Alterian, Analytics, Customer Engagement, Multi-channel | Permalink
Posted by mdfisher00
Campaign Tracking – Managing and Analyzing the Results
October 27, 2009Campaign Tracking
With all the effort put forth to execute the campaign, a key point of failure for campaign effectiveness lies with the tracking and analysis. Just getting the message out isn’t sufficient. How was that message received? What does the overall response to the message say for future campaigns?
Leave a Comment » | Business Intelligence (BI), Campaign Management - Offline (MSP), Campaign Management - Online (ESP), Campaign ROMI, Continuous Improvement, Creative, Demand Generation, Direct, Email, Experience Management (CEM), Marketing Automation, Media - Digital, Survey, eCommerce | Tagged: closed loop marketing, customer intelligence, Data Hygiene, data management, Demand Generation, intelligent marketing, sales related behavioral data | Permalink
Posted by gdschermer
Improving Campaign Execution – Email Campaigns:
October 19, 2009You’ve got the data collected, the leads qualified and the message ready to send. It’s time to execute. How do you ensure that your campaign execution efficiently maximizes the response rate?
Leave a Comment » | Campaign Management - Online (ESP), Data Hygiene, Demand Generation, Demand Generation, Direct, Email, Marketing Automation | Permalink
Posted by gdschermer
TreeHouse Interactive
May 6, 2009
A b2b channel specialist. If many of your campaigns or programs are of this flavor someone to check out.
Leave a Comment » | Campaign Management - Online (ESP), Demand Generation | Permalink
Posted by tewksbum
Rankings – Demand Generation
April 14, 2009Demand Generation Overview
Although demand generation platforms started to come into their own nearly two years ago, the space didn’t really start to take off until this past year. While some of this can certainly be tied to the economic downturn (a.k.a. burning pit of inferno) and the increased pressure to do more with less, it is also driven by the fact that the demand generation platforms have tapped into a latent pain in the marketing world – marketers are not technologists and overly complex tools have proven to be a barrier to engagement.
Download a .pdf version here: theMarketingMojo – Demand Generation Pyramid
6 Comments | Campaign Management - Online (ESP), Campaign ROMI, Demand Generation, Demand Generation | Permalink
Posted by tewksbum
ShoutLet
March 28, 2009
Having trouble corralling and measuring all your social (blogging, face book, viral video, etc.) efforts? Then take a look at ShoutLet. They offer a consolidate platform that lets you administer and execute campaigns via the social channels. This is a great tool that can be extremely helpful in monetizing the payback of your social investments.
MarketingMojo Vendor to Watch!
Leave a Comment » | Campaign Management - Online (ESP), Campaign ROMI, Community Platforms (E2.0), Marketing Automation, Mojo List, Word of Mouth (WOM) | Permalink
Posted by tewksbum
Rauxa
March 1, 2009
Rauxa is a small agency focused on CRM and direct campaigns. They can handle the strategy, creative, execution, and all the way through to the analytics.
Leave a Comment » | Campaign Management - Online (ESP), Campaign ROMI, Demand Generation, Direct | Permalink
Posted by tewksbum
