Has a centralized MDM focus on measuring ROI and pushing continuous improvement metrics from a marketers perspective. It’s great that they’ve messaged towards the highly valuable marketing horizontal, but by moving too far up the service paradigm I think they’ve taken the eye off the ball in terms of the core integration requirements (like an Initiate Systems) and have opened themselves to more focused marketing service providers like a MarketingNPV or VisionEdge.
Siperian, Inc.
100 Foster City Blvd.
2nd Floor
Foster City, California 94404
USA
Phone: +1 650-571-2400
Fax: +1 650-350-2206
Siperian Locations:
| Boston, Massachusetts 225 Franklin Street Suite 2680 Boston, MA 02110 USA Phone: +1 617-217-2077 |
New York, New York 445 Park Avenue, 10th Floor New York, NY 10022 USA Phone: +1 212-541-3795 Fax: +1 917-322-2105 |
| Irving, Texas 1431 Greenway Drive – The Embassy Suite 525 Irving, TX 75038 USA Phone: +1 972-714-2380 |
Toronto, Canada 36 King Street East Suite 600 Toronto, Ontario M5C 1E5 Canada Phone: +1 416-364-8133 |
| London, UK New Broad Street House 35 New Broad Street London EC2M 1NH UK Phone: +44 (0) 207-194-7770 |
Press/Analyst Inquiries:
For briefings, interviews or media inquiries please contact:
McCoin & Smith Communications LLC
Chris McCoin
+1 508-429-5988
chris@mccoinsmith.com
Richard Smith
+1 978-433-3304
rick@mccoinsmith.com
[...] BO. As a testament to their backend capabilities they’ve been selected by other market leader Siperian to tackle the largest data integration [...]