Okay, so we are all starting to get hip to the idea that content is the new banner add (I hear the social zealots cringing). If we want to create engagement on 3rd party properties, whether they are social or not, the way to create “engagement” is by producing something the reader is going to find interesting.
Content Syndication Best Practices
August 5, 2010
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Posted by tewksbum
Another Transformer’s Shot
July 21, 2010Again – a little out of left field, but another day of shooting from the front of the office. Can’t wait until they blow up our building!
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Marketing Innovation Checklist
July 21, 2010(as seen on The Mouth of the Funnel)
The face of marketing is changing. Techniques and approaches that worked as recently as 18 months ago will fall by the way side within the next 18.
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Tranformers 3 – Chicago
July 19, 2010Not really relevant to anything, but this was right outside the office today. Kind of cool…
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Anyone heard of VisiStat?
July 19, 2010Interesting company. Kind of a hidden gem in the marketing automation world. Noticed them coming across while checking some stuff out on Genius.com site. Apparently Genius has given up the ghost with their own analytic tracking capabilities?
VisiStat is pretty darn interesting. For a long time I’ve been saying the most important aspect of the marketing automation tools is their ability to produce an integrated multi-channel profile. VisiStat’s story is as strong as any that I’ve seen other than Knotice.
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Well said sir!
July 16, 2010
http://www.markhodes.com/my_weblog/2010/04/cross-channel-funnel-management.html#
The Gretzky quote is one of my favorite of all times. So applicable to business. I think Mark also speaks truth when he talks about the need for marketers to achieve integrated profiles today. Those that don’t won’t be able to capitalize on what comes next…
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Free Marketing Automation System Anyone? -Courtesy of Loopfuse
July 8, 2010LoopFuse has launched a free entry-level version of its marketing automation system. Is this a route to sales and marketing alignment?
via Free Marketing Automation System Anyone? -Courtesy of Loopfuse.
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Optify
July 8, 2010
It’s been awhile since I’ve done a vendor review, but gosh are they worth it! This is one of the most exciting companies I”ve come across in quiet some time.
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Posted by tewksbum
Roles of a CMO
July 7, 2010A friend recently asked what exactly does a CMO do. A seemingly straight forward question, but when I started to think about it there is really a lot more to it.
Too often, the CMO is pigeon holed into a creative / program / communication type of role. This may be justified in some cases, but a top notch CMO should be a whole lot more. Arguably the CMO should be one of the most cross functional people in the organization. Lets enumerate all the areas:
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What does “Free” mean for marketing automation?
July 6, 2010Over the last 18 months or so it’s become clear that the face of marketing is changing. To be successful today marketers need to be fluent in the digital languages and they need a tool that can help them manage relevant, multi-channel interactions.
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