… to TheMarketingMojo a site run by senior analysts dedicated to covering how digital and emerging technologies are redefining the way marketing organizations can effectively communicate with their audiences. Traditional is dead. Welcome to the age of Engagement.
For strategic perspective, detailed how-to’s, or general information on how engagement will impact your ogranization checkout our articles, ebooks, and white papers where you can find our own points of view as well as consolidated reprints from the leading minds in the field.
You will also want to access our listings of over 1000 agencies, marketing service providers, SI’s, technology vendors, and more. Search by name, location, etc. or browse by category using the vendors drop down. For a more analytical breakdown you should also check out our vendor rankings which include a snap shot of the respective space and a visual mapping of vendors via our Capability PyramidTM map.
Featured
Translating Customer Engagement
… from Strategy to Action
If there is any silver lining in the current economic downturn it is that desperation has emboldened marketers to begin abandoning traditional approaches in favors of new ways of reaching their audiences. At this point, many are familiar with the notion of engagement – that you can no longer just broadcast a message, but need to make communications highly targeted and highly relevant, but few have been able to bridge the concept into action. “Translating Customer Engagement” is intended to be a 101 level treatment of how to begin enacting engagement.
(<- click here to download a 1.8mb .pdf of the eBook)
Over a dozen vendors detailed and ranked
Comprehensive listing of demand generation platforms who are principally focused on enabling B2B and considered purchase marketers cultivate deeper relationships with thier customers and prospects. In this analsys they will be broken down based upon their nurturing/drip, multi-channel, and data capabilities.
Online Sources for B2B Data. Ruth Stevens and Bernice Grossman do a great job of compiling and breaking down the available options for data enrichment and extension. Definitely something you should when developing your data strategy.
Close the loop and optimize your gameplan with 5 core plays
“There is a direct correlation between lead generation capabilities and the growth of an organization, with a combined 58% of those companies whom described their lead generation as more effective than their competitors significantly outgrowing the competition.” MarketingSherpa. The question is, what are you doing about it?
(<- click here to download a 2.5mb .pdf of the eBook)
Over 30 vendors detailed and ranked
Comprehensive listing of platform vendors who are principally focused on enabling marketers to execute their own email campaigns. Broken down, compared, and evaluated on their delivery, multi-channel, and personalization capabilities.
December 28, 2008 at 6:11 pm
Hallo,
my name is Valentina, I suggest that you add the company
TRACKSET (www.trackset.com) in your listing for Web Analytics platforms.
Trackset is an international company specialized in research and development of web analytics and marketing management products.
Let me know what you think, hope to hear from you soon
thanks!
Valentina
November 11, 2008 at 7:15 pm
Hello. I use a company called http://www.myelitecontacts.com
Is there any way to get them listed on here?
Thanks.
Anthony
September 10, 2008 at 1:26 pm
I am inquiring on behalf of my client, Symphony Marketing Solutions (SMS), as to your reuqirements for listing. SMS is a Symphony Technology Group company and provides Marketing/CRM data and analysis solutions.
Please advise how we can help you obtain the information your require for listing consideration.
Our thanks, in advance.
Best,
Melissa Federico
August 2, 2008 at 12:01 am
Hi Tewks
I think your web host could help you with this, if he offers V Bulletin forum installs or any other forum type, am sure you can download it and it will be up and running fast. Dreamhost offers forum installs.
August 1, 2008 at 7:46 am
Forum – I’d love to. Does anyone know how to pull that off with wordpress? Is there a third party thing I can integrate in? In the meantime I’m hoping folks will use the comment sections of the posts of interested vendors. We’ve already had a couple of spirited conversations about a couple of vendors.
August 1, 2008 at 12:41 am
Hi Tewks
This is a good venture, maybe you could consider adding a forum where prospective users and software vendors can meet up.
July 29, 2008 at 7:06 pm
Note to all:
There is no affiliation whatsoever between this blog and any corporation. One of the main purposes of the site is to provide an impartial listing and breakdown of varying firm’s capabilities. Given this is an open forum to the general public, I do my best to monitor and verify any negative comments, but you should be aware and prepared to respond to content you find objectionable. I’m reasonable and will respond accordingly.
July 7, 2008 at 1:47 pm
All,
I’m more than happy to speak with you offline (or off-blog as it so may happen), but I’d also encourage you to post a comment under an article, term, vendor, etc. to solicit input from folks beyond myself. The power is in the crowd!
July 7, 2008 at 10:22 am
Tewks:
I’d like to arrange a briefing for you with our client, Market2Lead. Would you please reply via email so we can get this set up and you can add Market2Lead to your list?
Regards,
Jay Farlow
Total Marketing Concepts
June 26, 2008 at 12:04 pm
Carter,
Good question. For now, I’ll ask folks to <> on the landing page identifying the company. I’ll then do the preliminary background research on the firm as I do for all the vendors listed here to make sure they are a good fit. I’ll then go ahead and post them up and shoot the poster an email letting them know its up.
Is there someone you’d like to recommend?
June 25, 2008 at 11:16 pm
Hello, How does a firm get listed on this site?
Carter Lusher
carter [at] sagecircle dot com