Zeta Interactive
November 6, 2009
Digital direct agency. Execute email, search, and social media monitoring. Will partner to do program fulfillment.
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Campaign Management - Online (ESP), Direct, Search, Social Media | 
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Posted by tewksbum
Strong Leaders Core To The Emergence of Customer Engagement Agencies
November 1, 2009Alterian has been monitoring and researching the marketing and advertising services landscape for some time now. We continue to see the emergence of the Customer Engagement Agency; that is an agency that leads with analytics and combines multi-channel strategy along with creative, technology and execution to deliver individualized brand experiences to their customer’s consumer. Customer Engagement Agencies recognize that the interdisciplinary approach they bring to the market is critical for customer engagement, therefore they often combine skills on every account team to include analytics skills, technology skills, creative skills, strategic skills, and execution skills. However for the Customer Engagement Agency it’s more than combining the skills its ensuring that team members work together on behalf of a client to ensure that analytic outcomes are feeding the creative process, forming the tone of voice in the creative, and leveraging strategic skills to ensure that the right audience is receiving the right message through the right channel at the right time while recognizing that engagement isn’t solely about messaging, it requires listening as well.
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Articles, Customer Engagement, Operations | Tagged: Alterian, Analytics, Customer Engagement, Multi-channel | 
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Posted by mdfisher00
What does the future of engagement look like?
October 30, 2009One of the things that initially attracted me to Aterian was their dedication to advancing schools of thought around the future of marketing without a heavy dose of typical corporate branding bs. One piece that I find particularly high value add is their annual survey of marketers where they take the pulse of the industry on issues of note. This year they are covering what the future of engagement will look like. Check out their survey and join them for results in January.
http://2009alteriansurvey.questionpro.com/
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Articles, Industry Events | Tagged: Alterian, Future of Engagement | 
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Posted by tewksbum
Campaign Tracking – Managing and Analyzing the Results
October 27, 2009Campaign Tracking
With all the effort put forth to execute the campaign, a key point of failure for campaign effectiveness lies with the tracking and analysis. Just getting the message out isn’t sufficient. How was that message received? What does the overall response to the message say for future campaigns?
Leave a Comment » | Business Intelligence (BI), Campaign Management - Offline (MSP), Campaign Management - Online (ESP), Campaign ROMI, Continuous Improvement, Creative, Demand Generation, Direct, Email, Experience Management (CEM), Marketing Automation, Media - Digital, Survey, eCommerce | Tagged: closed loop marketing, customer intelligence, Data Hygiene, data management, Demand Generation, intelligent marketing, sales related behavioral data | Permalink
Posted by gdschermer
Can the Social Wave Be Stopped?
October 23, 2009Recently, friend and fellow B2B specialist Bernice Grossman asked me to comment on an article (Survey: Over half of U.S. workplaces block social networks) detailing the blocking of social networks (e.g., Twitter, Facebook, etc.) by some employers. My train of thought on this runs in a couple of directions.
First, the major social networks represent a significant portion, but still only a portion of all the conversations taking place in the social space. Blogs, industry sites, help/discussion forums combined also offer social interaction which aren’t addressed by the current lock down. Further, in the B2B world what’s happening on the later is arguably more relevant than the friendly chatter (of course that would mean missing the intellectual bliss of http://twitter.com/OGOchOCinco) anyways. So yes, I’m sure the current block will have some impact, but there is still quite a bit of room for individuals to exert their social self.
Leave a Comment » | Blog, Social Media | Tagged: Bernice Grossman, CLIQ, digital, Melissa & Doug, Ocho Cinco, social networks | Permalink
Posted by tewksbum
Leveraging Social Media to Turbo Charge Your Inbound Program
October 19, 2009Over this weekend I’m excited to be presenting at DMA on how social media can be used to drive an inbound program. Overall, this is a big idea, that I’ve introduced with the series on Inbound Marketing, but will really try to take to next level with my December webinar – The New Rules of Demand Generation. In the meantime you can check out the DMA deck on slideshare at:
http://www.slideshare.net/tewksbum/turbo-charge-inbound-marketing-w-social-media
Leave a Comment » | Inbound Marketing | Tagged: Demand Generation, DMA, Inbound Marketing, Social Media | Permalink
Posted by tewksbum
Improving Campaign Execution – Email Campaigns:
October 19, 2009You’ve got the data collected, the leads qualified and the message ready to send. It’s time to execute. How do you ensure that your campaign execution efficiently maximizes the response rate?
Leave a Comment » | Campaign Management - Online (ESP), Data Hygiene, Demand Generation, Demand Generation, Direct, Email, Marketing Automation | Permalink
Posted by gdschermer
What is Customer Engagment?
October 16, 2009Engagement. It’s all the rage with the business publications and much talked, blogged, and tweeted about in all the likely channels you listen to. Do not be fooled, however, into thinking this is just the latest catch phrase for marketers. Engagement, or to more specifically designate – Customer Engagement, is really an old concept that has been embraced by successful retailers and consumer facing businesses for a long, long time.
1 Comment | CRM(arketing), Experience Management (CEM) | Tagged: Customer Engagement | Permalink
Posted by tewksbum
